Launching a new website is exciting — but if your content isn’t ready, it can cause delays, confusion, and missed opportunities. Whether you’re starting from scratch or redesigning an existing site, having your content organised ahead of time makes the entire process smoother. In this blog post, we’ll walk you through how to prepare high-impact content that aligns with your brand, speaks to your audience, and gets your site launched faster.
Why Content Planning Matters
Your website’s design is only as strong as the content that fills it. Clear, compelling content helps tell your story, guide users, and drive conversions. When done right, it saves time during the design process and ensures a more strategic, purposeful site.
What You Need to Prepare Before Launch
1. Outline Your Core Pages
Start by identifying the key pages your site will include. Most small business sites include:
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Home
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About
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Services or Products
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Contact
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FAQs, Blog, or Testimonials (optional)
Tip: Create a simple sitemap or list to plan your page structure and ensure nothing is missed.
2. Write with Your Audience in Mind
Great web content is less about you — and more about how you help your audience. Write clearly and directly, focusing on benefits, not just features.
Example: Instead of “We offer web development,” try “We build responsive websites that help your business grow.”
3. Keep It Short, Scannable, and Engaging
People skim online. Break your content into short paragraphs, use subheadings, and add bullet points to improve readability. Less is often more.
4. Optimise for SEO
Naturally include keywords that your audience might search for. Use them in your headings, body text, and image alt tags. Don’t stuff — write for people first, search engines second.
5. Gather Visual Assets
Collect any images, icons, videos, or graphics you want to use. Make sure they’re high-quality, on-brand, and sized correctly for web.
Bonus: Include team photos, product shots, or behind-the-scenes images to humanise your brand.
6. Create Clear Calls-to-Action (CTAs)
Each page should guide users toward a next step — whether it’s contacting you, booking a service, or downloading a guide.
Examples: “Book a Free Consult,” “View Our Portfolio,” “Request a Quote”
Bonus: Don’t Forget Legal Pages
Include (or prepare) standard legal pages like:
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Privacy Policy
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Terms of Service
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Cookie Notice (if required)
These build trust and are often legally necessary.
Conclusion
Preparing your content before a new website build makes everything faster, clearer, and more effective. It ensures your design complements your message — not the other way around.
Need help organising, writing, or refining your content? At MrTech Melbourne, we help clients create meaningful, high-converting content from the ground up.